It is no longer optional to have a website that is broken or not optimized for mobile. Here are 10 reasons why:
- 80% of Internet users surf the web on their Smart Phones\Tablets
A large majority of Internet users are on their smart phones for most of their surfing. Our website analytics confirm that most of our web traffic views are from smart phones\tablets (up to 50%). If your website is not optimized for that traffic, it is likely your users are hitting the back button and moving on to your competitor.
- Google Hates Sites that are Mobile Challenged
Google has been penalizing sites for quite sometime for not being mobile friendly. If your site has dropped in the rankings, you may want to make sure your site looks ok on mobile devices and tablets. Google has a Mobile-Friendly Testing tool that you can use to see if they are penalizing your site.
- Users Behave Differently on Mobile Devices
Users have less patients when on mobile devices so serving them unnecessary information, or a lot of text will lose them. Be sure to serve lots of images or short videos to communicate quickly and always provide a linkable phone number so they can click to call.
- Mobile Users Spend More Money
66% of dollars spent online are on smart phone and tablets. Only 30% of commerce is happing on the desktop and if your mobile experience is bad, not only will they not shop on your mobile site, they may not be willing to visit your desktop site either.
- Social Media Referrals are from Mobile Devices
Usage statistics show us that users tend to consume social content more frequently on mobile devices then on desktops. So if you are getting traffic from Social Platforms, a high percentage of that traffic will be on mobile devices.
- Mobile Advertising is Still Under Utilized
You can get more bang for you buck and compete with less competitors by focusing on mobile advertising. This will not be the case for long so take advantage while you can.
- Reduce Your Bounce Rate
Bounce rate is a metric Google considers important when ranking websites. A bounce is when a user clicks on your site and then immediately clicks the back button. Google assumes your site was NOT relevant for the search term that got them there even if the reason was a broken\poor mobile site.
- Fingers are Larger Then Mouse Pointers
The iPhone does a good job of shrinking whatever content you serve up. However, tiny buttons and links are hard to click and tiny text is hard to read. This all ends up providing the user with a terrible experience that will overflow to your Brand.
- Web Form Fail
- Clickable Phone Numbers
This is super easy code to implement, but if not done, leads to LARGE amounts of frustration. Again, iPhone does a good job converting numbers to links, but not all smart phones are that… smart. Do not make your users try to remember your number while they switch to the phone app and try to manually dial.
Here are some important mobile optimization tips:
- Load Time: No more then 3 seconds
- CTAs: Do you have strong Calls To Action that draw the eye?
- Can you read the content easily? Set font sizes for all screen sizes
- Does your navigation work on a mobile device? Reduce options for your mobile users
- Can your users accomplish what you want them to… easily? Simplify your User Interface
- Are you users spending a good amount of time on the site? Check your bounce rate!
- Check your site here: https://www.google.com/webmasters/tools/mobile-friendly/
- Have a professional review your site